A THREE-STEP STRATEGY
1. RECRUIT/TRAIN CANDIDATES
2. MONITOR PROGRESS AND HOLD ACCOUNTABLE
3. IMPACT VOTER OPINIONS, ATTITUDES AND VOTING BEHAVIOR

Traditional PACs steered contributions to candidates and then sat back hoping their investment sprouted a victory. LCRM is not going to be a traditional PAC. LCRM will utilize the latest technologies to conduct issue and message survey research and candidate research; build and execute a viral marketing plan similar to Bush/Cheney; and create a GOTV (get out the vote) program for Election Day. In addition, LCRM will work with the state’s top Republican strategists to recruit and train candidates to effectively deliver the message and votes.

A SYSTEM THAT WORKS
Both Bush/Cheney campaigns have been credited with running extremely efficient, data driven campaigns that focused evenly on the ground game and media persuasion program. Adopted from a business perspective, this political campaign strategy will be built around metrics, or measurable benchmarks, that indicate success and failure. Using precise performance targets-donors contacted, yard sign locations secured, volunteers recruited, team leaders, precinct captains, etc. We will provide a system of accountability.

Demographic District Analysis
Our expertise in this crucial area will help campaigns better understand the terrain

Polling
Survey research will drive the decisions, shape the message and show progress in terms of voter persuasion

Vote Goals
There is a magic number for every race and we will help the campaigns reach it

Direct Mail Targets
Segmentation based on issues and attitudes will create specific mail targets to maximize resources

Issue Research
Setting the agenda around winning issues will help ensure political and legislative success

Candidate Training
Displaying leadership, competency and empathy are keys to winning tough races

Opposition/Candidate Research
Understanding strengths, weaknesses, opportunities and threats will guide the communications plan

Public Relations/Media Assistance
Educating the voters and media about trends in the state and the important issues of the day will play an important role

Low Donor Fundraising
The goal is to be an organization that is a mile wide and a mile deep, with support pouring in from all corners of the state and all socioeconomic levels

Grassroots Activities
Registering new voters, motivating them and getting them involved in individual races will enhance our viral marketing plan